Our beauty market research delivers the only retail tracking information for the prestige beauty market, and our consumer behavior insights are unmatched in the industry. Our information uncovers beauty industry trends and is indispensable for understanding what is selling, where, why, and at what price. It helps clients address the emerging needs and behaviors of the next generation of beauty consumers, providing detailed retail tracking information for the China, France, Italy, Spain, U.K., and U.S. beauty markets.
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Karen Grant, vice president and senior global industry analyst, The NPD Group
Karen Grant Vice President and Global Beauty Industry Analyst
Vice President and Global Beauty Industry Analyst Karen Grant has over 15 years of marketing, brand management, and sales experience in the fashion and beauty industries.
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Recent News and Appearances
May 16, 2012
NPD Reports Teens and Tweens Have Become More Engaged When Purchasing Beauty Products
Beauty Youth Market Shows Signs of Stabilization Port Washington, NY, May 16, 2012 – In 2009, there was evidence that the youth beauty consumer was becoming less engaged in the beauty category overall. Results showed declines from 2007 to 2009 in the percentage of young consumers regularly using beauty products. However, according to the third installment of Insight into the Youth Beauty Market report by The NPD Group , Inc., a leading market research company, NPD is seeing some signs of improv....
NPD Reports Women Go Bonkers for BB Creams
BB Cream Market Looks Promising and Poised for Growth Port Washington, NY, May 11, 2012 – According to a brand new report by The NPD Group , Inc., a leading market research company, BB Creams* also referred to as ‘blemish balms’ or ‘beauty balms’ have grown significantly in sales in the past several months. The relatively new product is quickly catching the fancy of a small segment of U.S. women. In the 12 months ending March 2012, BB creams sold in U.S. department stores generated close to $9 ....
NPD Reports on Prestige Beauty Industry in China
Strongest Growth in Anti-Aging, Foundation, and Base Categories Port Washington, NY, April 25, 2012 – According to beauty market research conducted by The NPD Group , Inc., a leading market research company, in 2011, total prestige beauty* in China, increased +21 percent, versus 2010. The skincare and makeup categories each showed healthy growth of 23 percent and 17 percent, respectively. In prestige skincare, all the segments (face essence, face moisturizer, face basic care, eye, sun treatm....
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
Seeking Registry Simplicity, The NPD Group Reports on Understanding Today’s Bride
Port Washington, NY, April 17, 2012 – According to the report, Understanding Today’s Bride 2012 by The NPD Group , Inc., a leading market research company, the bridal registry remains a key component in the overall bridal experience. While the idea of a registry being a fun rite of passage may be overstated, brides still have an enthusiastic view. According to the report, 6 in 10 brides-to-be and newlyweds surveyed indicated they have registered or plan to register prior to their wedding day. ....
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Suggested Products
BeautyTrends
BeautyTrends® is the point-of-sale (POS) tracking service measuring the retail performance of prestige fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 40 beauty sub-categories. Weekly beauty industry data is also available for France and for fragrances in the U.S.
BeautyTrends National Chain Fragrance POS Tracking Service
Evaluate fragrance purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across key channels. This expanded BeautyTrends® coverage monitors fragrances sold at national chin stores in the U.S. It provides aggregate information from our retail partners, including Kohl’s, JCPenney, Sears, and Stage Stores.
Identify new trends and opportunities in the growing beauty market. As consumers continue to cross-shop for beauty products and mix brands purchased from a variety of retail channels, we have partnered with IRI to produce the Beauty Cross Channel Monitor. This view of the entire retail market delivers comprehensive insight on brands, corporations, categories, segments, and the overall beauty industry across the mass, food, drug, and prestige channels.
The first and only point-of-sale tracking service for the prestige beauty industry in China, the Retail Tracking Service covers retail sales of fragrance, makeup, and skincare products. Quarterly reports and monthly breakouts of sales volume and market share at the category, brand, and product levels highlight what is selling and where. Data is compiled from a leader panel of key prestige department stores in major cities across China.
For the first time, get a regional view of what’s happening in the prestige beauty market. This report uses our Store Level tracking capabilities to help you understand your brands’ strengths and weaknesses on a more granular level. Use it to identify opportunities and allocate resources against key elements of your local in-market programs, and have us help you plan and track the results so you can improve your overall marketing and sales efficiencies. The report delivers views of the nine U.S. Census regions to provide important perspective across the U.S. beauty market.
FragranceTrack® provides information for evaluating the scent acceptance of existing brands, new introductions, and competitive scents in the retail marketplace, as well as general fragrance market trend analysis. Based on more than 150 scent evaluations per fragrance, we collect our market information from more than 5,000 women and 5,000 men ages 13 to 63 who use fragrances. Market Profile, Image Profile, and Fragrance Profile reports are available.
Follow the skincare consumer through the purchase cycle at the brand level across all distribution channels. Skincare Track monitors brand awareness and perception for the overall skincare market and key subcategories. It also examines consumers’ attitudes toward skincare shopping and their media consumption patterns to create an actionable segmentation of skincare users.
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