Consumer Market Research | Reports | Analysis – NPD Group

More than 2,000 of the world's most recognizable brands choose The NPD Group

for timely, dependable consumer market research,
point-of-sale data, and expert analysis.

What's New

Games Market Dynamics

The Games Market Dynamics: Europe service is your single, ongoing source for consistent tracking of consumer spending on emerging video game channels in France, Germany, and the U.K. It covers the size and growth rates for key consumer spend categories, including used physical software, rentals, portable and PC digital downloads, add-on content, social network gaming, subscriptions, and mobile games.

Sports Tracking Europe

Sports Tracking Europe® (STE®) is the premier source for point-of-sale and consumer panel data, providing the sales and marketing information sports companies need to make fact-based decisions. It has been at the forefront of athletic footwear, sports apparel, and sports equipment tracking for more than a decade.  STE provides unparalleled depth and breadth of market research coverage.

EuroToys

EuroToys® delivers the only pan-European point-of-sale and online consumer panel survey data on toys and games, so our clients can understand and sell to this complex market. Methodologies and definitions are consistent throughout Europe; the market structure is harmonized with our U.S. toy tracking services for true trend analysis on a global basis.

Video Games Top Global Markets Report

Based on point-of-sale data from the world’s leading games information sources, this report offers a comprehensive view of video games sales in the world’s largest games markets: the U.S., U.K., and Japan.

BeautyTrends

BeautyTrends® is the point-of-sale (POS) tracking service measuring the retail performance of prestige fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 40 beauty sub-categories.

Kids & Gaming 2011 Report

Get the latest data and analysis on this important segment. Understand key trends, such as the proliferation of mobile gaming and digital purchasing. And see how new gaming-capable devices are affecting the market. Plus, get a free instant report preview.

CREST

As the industry’s gold standard for online market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.

Previous Next

Solutions

From benchmarking to strategic planning, we offer market research solutions to help companies overcome obstacles, uncover opportunities, and grow their businesses.

Browse all Solutions

Go Now

Subscribe to our blog Go Now

Contact Us

Contact Us

Market research. It can be a critical factor in the success or failure of a business. More than 2,000 of the world's most recognizable brands choose The NPD Group for timely, dependable consumer market research, point-of-sale data, and expert analysis. Keep ahead of the competition. The NPD Group is dedicated to equipping companies like yours with the consumer market research, point-of-sale data, and expert analysis required for creating winning business strategies. More than a provider of consumer and point-of-sale market research information, NPD can be your trusted business partner.

NPD Companies

     instat